phone

+92-302-8491414

Description

Some Slight | USA

Performance Marketing Enhanced Online Visibility to Drive Sales and Strengthen Customer Acquisition

DescriptionSome Slight is a fashion e-commerce brand in the USA that offers various men's apparel.

DescriptionThey approached Shopex for performance marketing to increase online brand awareness and sales.

DescriptionWe developed a strategic approach to overcome the fundamental challenges and increase online sales.

The Challenge

Some Slight faced several challenges in the competitive fashion industry, and we helped it compete with them. Here how:

Limited Sales Online

Despite having a solid physical presence with luxury product items, their online sales were stagnant.

Limited Brand Awareness

Even though Some Slight was well-liked in their community, they aimed to attract a broader national and worldwide audience online.

Inefficient Digital Advertising Expertise

An area for improvement was the inability to utilize digital marketing platforms, mainly social media and paid search advertising.

Recent Shopex Approach

We created a customized performance marketing plan to overcome these obstacles. Here how:

Solution Visual

Some of our deliverables included:

Bullet icon

PPC Advertising

We started running Google Ads campaigns with relevant keywords and divided the Google Ads campaigns into distinct product categories for the right audience.

Bullet icon

Social Media Advertising

TikTok, Facebook, Instagram, and other social media marketing sites were essential for connecting with younger, fashion-forward customers.

Bullet icon

Audience Retargeting

We placed retargeting advertisements for visitors to Some Slight's website who still needed to finish a purchase.

Bullet icon

Conversion Rate Optimization

To determine which designs and messaging would best convert visitors into buyers, we performed A/B testing on landing pages and checkout processes.

Our Outcomes

We overcome the above challenges within 5 months.

Online sales increased by

0%

in the first three months.

Reached an extra

0

prospective clients on several platforms to raise brand awareness.

Campaign optimization resulted in a

0%

increase in overall return on ad spend.